U2U

“If your closet could walk”

The Beginning

It all started when I had to move into an even smaller New York apartment. I ended up having to put half my stuff, specifically my closet, in a storage unit. As time went by I ended up buying more clothes to replace the ones left in the unit. I never visited and eventually forgot what was even left there. I just could never find the time and it was an annoyance to carry boxes back and forth.

Then it dawned on me how great it would be to have someone bring my clothes to me. There are services for larger items or for a move but I couldn’t find any for smaller often deliveries. Something similar to a food delivery service for clothes.

BRAINSTORMING

Have you ever found yourself out and needed to change your outfit? Or lugging around your gym clothes all over the city? Maybe even had poured coffee all over yourself, we’ve all been there and if you say you’ve never then you’re lying. Only if a courier could just pickup your bags and drop it off at your home. Maybe even wash them before they drop it off. Or even better they can bring you a change of clothes while they are at it.

I started to think off all the delivery services that are out there. Dry cleaners, gym locker memberships, storage units that do offer deliveries.

PURPOSE

To make it more convenient for users to move their belongings back and forth from a storage unit as well as keep track of their belongings.

Research Plan

LEARNING OBJECTIVES

  • Elevate what storage units can be used for

  • Explore how others utilize their storage units

    • How many people stop using the items they put in storage?

  • Are storage units a trash bin before the trash?

Competitive Analysis

Everspruce

BACKGROUND

Value Prop: Able to know what pieces are contained in each individual box without opening

Brand Positioning/Differentiation: Does not move to a storage unit or offer any delivery options

Business Model: Monthly plan for unlimited entries

Target Audience: Anyone with excess pieces that needs to be put into boxes

Platform: Mobile

PRODUCT FEATURES

  • Keep track of items

  • Know what items are in each storage box

  • Value of each item/box

  • Place location of box

“Plus subscriber (1, 6 or 12 month plan)”

  • Cloud backup

  • Unlimited entries (50)

  • Multi-Device

S.W.A.T. ANALYSIS

Strengths: 

  • Animation

  • 3 category idea

Weaknesses: 

  • Overwhelming design/amount of data

Opportunities:

  • Less information and boxes

  • Doesn’t deliver

Threats:

FIRST IMPRESSIONS

  • Introduction tutorial simple and pleasant

  • The subscription page overwhelming and looked archaic 

  • Images simple, relaxing color scheme

Gather Insights

TARGET PARTICIPANTS

Demographic

  • Cities

  • Income

    • Certain level of income to afford a storage unit

  • Gender

Qualifications

  • Live in cities thus far have a tendency to have smaller living spaces

User Interview Script

OBJECTIVE

Explore the limitations for a closet

  • Offer a service for the everyday person

Hi participant’s name, my name is Alex . I’m working on a project and would like to conduct some research about wardrobe delivery services. My goal is to explore how others utilize their wardrobe. There are no right or wrong answers, Just be honest with your thoughts and experiences regarding wardrobe delivery.

Also, we’ll be recording our conversation today for the purposes of the study. Is that ok with you? Do you have any questions before we get started? OK great, let’s get started…

  • What is the aesthetic of your home?

  • How would you describe your fashion?

  • How do you organize your closet?

  • How old are you?

  • How many people are in your household?

  • Where do you reside currently?

  • What do you do for a living?

If they have a storage unit…

  • How often do you visit your storage unit?

  • How do you get to your storage unit?

  • What are your thoughts or feelings when you have to visit your storage unit?

  • What are you putting in your unit?

  • How big is your storage unit?

  • Tell me about the last time you went to your storage unit

  • Why do you have a storage unit?

  • How long do you plan on having your storage unit?

  • How long have you had your storage unit?

  • Why did you choose that storage unit?

  • How did you hear about your storage unit?

If they don’t have a storage unit…

  • How do you feel about your closet size?

  • What does your wardrobe mean to you?

  • How does your clothes describe you?

  • Does your job have a dress code?

  • How do you choose the clothes you wear?

  • Have you ever bought anything from a thrift store?

  • Have you ever had to get rid of clothes to make space?

    • How do you feel about that?

  • What are your thoughts on your wardrobe?

  • Do you want a storage unit?

  • Have you been in a situation where you were away from your home and wanted to change your outfit?

  • Did you ever stay somewhere else and did not pack?

  • How do you feel about packing when you travel?

  • Do you dry clean your clothes?

    • How do you feel or think about the process of dry cleaning?

  • How often do you do your laundry?

  • Do you wash your clothes at the end of the season?

  • What do you do with your winter clothes at the end of the season?

  • Have you ever been somewhere and the weather changed or was different than what you expected?

  • Have you ever ruined your outfit while out: rip, spill?

  • Have you ever bought something because you needed to change your outfit?

    • Did this cause any category of your closet to grow?

    • Did you wear these pieces again?

That’s all I have for my questions. I want to give you the opportunity to add anything you think would be of interest, or that I may have missed.

Thank you for your time and contribution to my research.

User Persona

Sitemap

User Flow

Wireframe

Results and Takeaways

  • Interview employees of storage units

  • Review service offered by high end gyms

  • May need to focus on one service to simplify the app

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